Since we've put away the champagne and party hats, we realized that maybe not everyone knows what it means to have this certification. It's not just another great award to display on our shelves or a feather to put into our caps - it is actually meaningful to you as our customers and to other, potential and future customers.The five star certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers and engine builders as part of an effort to develop programs focused on delivering an excellent boating experience. The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations. The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction.
We will be re-evaluated every year to make sure we continue to meet the Certification requirements - so no slacking on our part!
Certification also includes a commitment to adhere to a Consumer Bill of Rights. This document, posted in the dealership, lets our customers know what to expect and outlines how they will be treated. It is our commitment to you. When you see the Five-Star Marine Industry Certified Dealership logo in our window, you should know it means we care about your boating experience from purchase to service and beyond.
In order to obtain the Five-Star Marine Industry Certification and become re-certified annually, our employees must demonstrate that they meet the Certification criteria and best practice standards in the following areas:
- Customer Satisfaction Measurement
- Posting of the Consumer Bill of Rights
- Employee Satisfaction and Development
- Technical Training
- Maintaining a facility that is competitive for the marketplace
- Maintaining and improving consistent processes in all departments (Sales, Service, Parts, Follow-up)
